Michelle Collins and Joy Behar are finding out very quickly that their foot-in-mouth moment on The View will cost them more than harsh criticism.
ABC’s, The View, lost TWO advertisers last Thursday after receiving huge backlash from their commentary on Sunday’s Miss America pageant.
Collins and Behar spoke out about Kelley Johnson’s talent portion of the evening. Johnson, also known as Miss Colorado, delivered a monologue about her profession while in uniform. She received her nursing degree last April and with scrubs and her handy dandy stethoscope on she gave a powerful speech about the joys of nursing.
Watch the monologue here:
Miss Colorado “Miss Colorado skips the song and dance – talks about nursing 2015 – miss America 20” Youtube. 13 April 2015. Web. 21 September 2015.
After harshly describing the speech, Collins remarked:
“Shockingly (she) did not win”
Behar even poked fun at the equipment she wore on her neck. Not realising that nurses, too, use stethoscopes. She said:
“Why does she have a doctor’s stethoscope on?”
Watch their commentary here:
Kathryn West “The View mocks Miss Colorado and her monologue, Joy Behar asked about ‘doctors stethescope’” Youtube. 15 April 2015. Web. 21 September 2015.
After the show both Johnson & Johnson and Eggland’s Best cut ties with The View. On Thursday, both companies gave individual statements.
Johnson and Johnson wrote:
“Johnson & Johnson values and appreciates nurses and we respect the critical role they play in our health care system. We disagree with recent comments on daytime television about the nursing profession and we have paused our advertising accordingly.”
Eggland’s Best also said that, “in light of the comments … (they) will no longer be advertising on the show in question.”
Following the ripples of the episode, both Behar and Collins publically recoiled from their previous comments about Johnson.
Watch here to see if you find their apologies sincere:
Breaking World News “The View Hosts Under Fire for Mocking Miss Colorado’s Nurse Outfit” Youtube. 16 April 2015. Web. 21 September 2015.
While Behar and Collin’s may have been harsh on Johnson, their comments didn’t go un-criticized. Social media was on fire with the hashtag #NursesUnited in defence of not only the monologue but also of the profession as a whole. Even Ellen Degeneres stood behind Johnson.
Watch Johnson as a guest on Ellen’s show here:
Entertainment Tonight “Miss Colorado Defends Her Monologue About Being a Nurse” Youtube. 17 April 2015. Web. 21 September 2015.
Jean Ross is the co-president of National Nurses United. NNU is the largest union of working nurses. Ross wanted to be sure to have a voice amid this controversial incident. She stated:
“It’s very comforting to know that there’s someone standing up for nurses. It’s obvious that ‘The View’ hosts, like so many others, do not clearly understand what we do. We needed to let them know it’s a very serious thing, it’s not just a flippant 28 seconds of conversation, it’s a big deal and it affects how people view our profession.”
Regardless of the intention of Behar and Collin’s comments, they were obviously ill received.