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‘Steve Jobs’ debuts; ranks low at the box office

Steve Jobs, the highly anticipated biopic starring Michael Fassbender as Apple Inc.’s enigmatic co-founder and CEO, has made its box office debut and is surprising Hollywood analysts with its low numbers. After a successful limited release, Universal Pictures expanded the film’s release to over 2400 theaters, but only made back a lackluster $7.3 million in tickets sales this weekend.

Hollywood analysts had earlier predicted an opening weekend of anywhere between $15 to $20 million, and the film itself is reportedly budgeted at $30 million.

The low numbers have been attributed to the other heavy box office contenders that Steve Jobs has been forced to compete with. The Martian, 2oth Century Fox’s sci-fi smash hit, dominated the box office this weekend at $15.9 million dollars. Since its release earlier this month, The Martian has made a whopping $166 million at the box office in the U.S. alone, trailing closely behind is Goosebumps, which made $15.5 million, and Steven Spielberg’s Bridge of Spies,which sat at $11.3 million.

These numbers place Steve Jobs in seventh place at the box office.

Despite its low box office drive, Steve Jobs has been well-received by critics and is garnering some Oscar buzz with two previous winners, director Danny Boyle and screenwriter Aaron Sorkin, managing the project. The film was also graded an “A-” by moviegoers at CinemaScore, and has received an 85 percent score from Rotten Tomatoes.

Paul Dergarabedian, a senior media analysts at Rentrak, says that the biopic’s low box office rating is unsurprising, stating that “often sophisticated, intellectually charged movies like Steve Jobs have a tough time gaining huge acceptance by a general audience.” He went on to praise the film’s quality and argue that it “will have solid playability, though at more of a marathoners pace.”

About Cindy Pereira

Cindy Pereira
Cindy Pereira is a recent graduate of the Professional Writing program formerly offered at Grant MacEwan University in Edmonton, Canada. When she isn't dishing out the news, she can be found scrawling poetry, watching films, and drinking copious amounts of tea.