Java, java java! It’s National Coffee day today and lots of your favourite restaurants are giving out a free cup of joe.
Starbucks is digging a little deeper for the occasion. They aren’t giving away free coffee but they are starting a year long initiative to provide coffee trees to farmers!
The company has promised to donate 0.70 cents from every bag of coffee sold in U.S. Starbucks locations. That seventy cents is the cost of one coffee tree.
Coffee farmers have had declining production in recent years for two reasons. The first of which is just that the existing coffee trees are aging. The second is that there is a fungus called “coffee rust” which is affecting the production of coffee cherries. The fungus can slow down the harvest or in some cases, even kill the tree! These problems have affected farmers in Guatemala, El Salvador and Mexico.
But the problem also affects Starbucks. They buy their beans from farmers in over two dozen countries so when their production falters, so does Starbucks. To start their program off on the right foot, they are giving away one million trees out of their own pocket.
— Starbucks Coffee (@Starbucks) September 29, 2015
If you are looking for a free cup of coffee, you can check out Dunkin Donuts, Wawa and Krispy Kreme who are all offering freebies today. But if you want to honor National Coffee Day in the most impactful way possible, go buy some beans from Starbucks.