For a both Adele and Spotify lover like me, the following sentence is disappointing. Adele’s new album 25, which drops Friday, will not be available on streaming services, according to reports. That’s right Adele fans, you’re going to have to pay up.
Sources told The New York Times that the British singer’s highly anticipated emotional album will not be available on streaming services like Spotify and Apple Music. A spokesperson for Spotify, Jonathan Prince, failed to confirm whether 25 will appear on the service when it’s released Friday, Entertainment Weekly reported.
“We love and respect Adele, as do her 24 million fans on Spotify,” Prince told EW. “We hope that she will give those fans the opportunity to enjoy 25 on Spotify alongside 19 and 21 very soon.”
Adele’s first smash hit from the album Hello is available on Spotify for free, and it’s doing well. Since its release earlier this month, the song’s acquired nearly 160 million listens.
A representative for Adele declined to comment to EW or USA Today.
It’s unknown whether the album will be available on other streaming platforms like Apple Music or Tidal, which charge monthly subscription fees between $10 and $20 to listen to music, USA Today reported. But, Pandora “is looking forward to playing music from Adele’s new album sometime after it drops,” according to Pandora’s vice president of corporate communication Will Valentine.
So it looks like 25 will be available online (at least on Pandora), but it’s probably not going to happen tomorrow. Either way, fans are stoked for the new album.
Her lead single Hello has already broken various records. It’s the first single to sell more than one million U.S. downloads in one week, and the album has been resting at the top of the charts since it was available to pre-order in September.
“Fans have been anticipating this moment for years, and the buzz is unprecedented,” Target spokesman Lee Henderson said. “We know 25 will be one of the biggest albums this holiday season.” Target will stock the album’s deluxe edition, which will include 3 bonus tracks.
Target isn’t the only company planning for the big release. According to Billboard, Columbia Records, which is responsible for releasing the album in the U.S., is planning on shipping 3.6 million copies of 25 and Sony Music is predicted first-week sales to hit 1.5 million.
Digital album sales through services such as iTunes are expected to add up to 1 million. If the estimations are correct, she could sell 2.5 million copies in the album’s first week and break *NSYNC’s record held by their album No Strings Attached.
This whole deciding not to put an album on streaming services thing isn’t new. It’s not cool, but it’s also not new. Taylor Swift pulled her catalog from Spotify last year. And she only allowed her music to stream on Apple Music after the company announced they would pay artists for streaming, even during free-trial periods, EW reported.
Swift and other artists, like Neil Young and Prince, have spoken out against the services. Debates continue over whether streaming services, which have a premium monthly charge model or an ad-based free model, will really last. Plus, new services are popping up everywhere; it’s getting crowded.
Despite all of this, we are talking about Adele–the woman who can move millions with one line of a song. She’s worth it, right?