A capella and Anna Kendrick pounced the box office competition this weekend, winning against super heroes with “Avengers: Age of Ultron” in its third week, as well as defeating car chases and explosions in this weekend’s other new release, “Mad Max: Fury Road.”
The musical comedy sequel, “Pitch Perfect 2,” was estimated by Box Office Mojo to have earned a massive $70.3 million this week. Elizabeth Banks’ directorial debut operated on a budget of $29 million – according to IMDb.com – so they earned almost 2.5 times its budget this weekend.
Even with the popularity of the original film, I don’t think many expected an opening this large. The distributor, Universal Studios, definitely gave the film a strong advertising campaign – featuring a lot of Rebel Wilson’s Fat Amy.
They even spent $4.5 million on a 30-second TV spot during this year’s broadcast of this year’s Super Bowl, so that definitely paid off. The film also premiered in Las Vegas on April 20, as well as Paris, France on April 28, so it gave the film nearly an entire month to garner strong word-of-mouth from those at the premiere.
The film has nearly made $110 million worldwide thus far, $38.1 million of that coming from foreign markets. It appeared in 11 markets before coming to North American theatres, and then it expanded to 10 other foreign markets this weekend. Also, in Australia and New Zealand, it has earned an estimated $9.3 million thus far, no doubt thanks to Fat Amy’s character.
Compared to this weekend’s huge opening, this actually grossed more in its opening weekend than the original “Pitch Perfect” did in its lifetime gross in theatres, and that number is a little over $65 million in North American theatres.
Worldwide, it grossed $115 million in theatres. On home media, it has sold over 5.4 million units, amounting to nearly $81 million, according to the website The Numbers. That is not bad for a surprise hit and for a film that was made on a budget of $17 million.
Meanwhile, the fourth film in its franchise, “Mad Max: Fury Road,” made an estimated $44.4 million on a huge budget of $150 million. The film, starring Tom Hardy, Charlize Theron and Nicholas Hoult, still stands a good chance at being a success, earning $109.4 million so far worldwide. It is definitely a critical success, currently boasting a 98% fresh rating on Rotten Tomatoes.
The franchise was started in 1979 by director George Miller, working on a budget of $650,000 (according to IMDb) money from which he earned working as an emergency room doctor. The budget has raised each time, eventually getting up to this film’s $150 million. It’s the first film in the franchise in 30 years, since 1985’s “Mad Max Beyond Thunderdome.”
The new film beat the returning “Avengers: Age of Ultron,” which earned $38.8 million this weekend, bringing its domestic total to over $372 million.