OnePlus Cardboard, a phone accessory that acts as a cheap virtual reality headset, has sold all of its stock after offering the gear for free. The give away prefaces the launch of their second phone, the OnePlus 2, set to come out July 27.
“If you weren’t able to get your hands on one of our Cardboards, don’t sweat it. Check out this blog post for a simple DIY version if you’re feeling crafty. Or, you can purchase one of the other headsets out there, like Google Cardboard,” stated OnePlus on their online forums. “This is not a product; it’s an initiative. We aren’t making any money by offering OnePlus Cardboard. In fact, we are losing money with each one. There will come a day in which we will be able to travel the world and experience amazing things without ever leaving the comfort of our homes. OnePlus Cardboard exists to drive this idea forward,”
Despite being a Google Cardboard clone, OnePlus is certainly not cutting corners even on such a simple device. In fact, the company even went so far as to improve upon Google’s design, so it’s understandable that they are losing some amount of money on the endeavour. The OnePlus cardboard uses thicker material and reportedly better velcro straps to ensure a snug and more durable fit. It’s also 20 percent smaller than the Google alternative, and is able to be used with smartphones up to six inches in size. Moreover, the OnePlus’ description notes that the cardboard has been coated with “a special film that repels dirt and oils’ which helps user ‘avoid the dreaded ‘forehead stain’.” The company claims we’ve never seen cardboard quite like this.
The OnePlus One phone virtually came out of nowhere last year, impressing consumers and analysts alike with its high-end specs and low price. OnePlus 2’s launch will live-stream through it’s own virtual reality app at 10 PM ET.