Hot on the heels of Taylor’s “Bad Blood” music video, is “Feeling Myself” by Beyoncé and Nicki Minaj. Here’s what you need to know:”Feeling Myself” is just better.
Don’t get me wrong, I love Taylor just as much as you do, but put these two videos side by side, and the choice was made for me. “Feeling Myself” is one hundred percent unapologetic sass, meanwhile, Taylor’s “Bad Blood” looks like a star-studded trailer for whatever will surely follow The Insurgent – or is it The Divergent? I can imagine the casting call now: “Dear Celebrity, your involvement in T-Swift’s new video will include walking towards a camera in a latex one-piece of our choosing, with a scowl on your face. Punny superhero name included. Drinks to follow.”
“Bad Blood” makes me feel like a fat slob who can’t pull off a bodysuit, who should had stuck with Karate, and learned to sing. I wanted to like it, but not even Lena Dunham smoking a cigar could change my mind this time.
And then there’s “Feeling Myself.” This music video was filmed during Coachella, featuring actual festical footage and two of the industry’s most talented and bodacious artists. It’s really not hard to see why this video is considered to be upstaging Taylor’s. In this video, which you can only see on Tidal – after getting an account of course – you’ll see what we all sincerely hopes it looks like when Nicki Minaj and Beyoncé hang out. This suspended reality includes faux fur and kiddie pools, twerking and burger eating, house parties and baking – and everyone wants an invite.
Let me be the one to say that this totally absurd music video is brilliant. Any music video that features Nicki Minaj’s butt with the musical genius of Beyoncé and Minaj in equal measure gets my vote. Did I mention you can only see it on Tidal? Tidal is a music streaming site that requires you to create an account to listen to the over 25 million songs, or watch the 75,000 music videos. And they’re about to see their membership skyrocket.
Beyonce is no stranger to alternative styles of marketing. Take her 2013 album, Beyoncé, which she released right to iTunes with zero advance warning. This album caught everyone by surprise.1.2 million tweets later, 828,773 copies were bought making it iTunes’ fastest selling album across the world!
While creating an account to watch a music video may seem like a lot of work now, it’s not. That said, it’s also no YouTube – at either $9.99 or $19.99 per month, you really have to want to see Nicki and Queen Bey making some pancakes.