Disney’s “Tomorrowland” won Memorial weekend at the box office, which wasn’t too difficult of a feat for the sleepy four-day frame. According to studio estimates by Rentrak, it took home $41.7 million over four days, making the Brad Bird-directed sci-fi adventure the 22nd biggest Memorial opener of all-time.
That gives the $170 million movie a place behind 2013’s “Epic” and in front of 2010’s “Prince of Persia: Sands of Time”.
Even though the result may seem underwhelming, especially considering the biggest Memorial day four-day opening belongs to another Disney theme park inspired film, “Pirates of the Caribbean: At World’s End” ($139 million), box office analysts did predict the film to do between $40 and $50 million in its opening.
While the film will likely lose Disney money because of its $170 million budget and extra money spent on the promotional side, I think it’s important to note it won’t be as much as a failure as “The Lone Ranger.” ($29.2 million in its Fourth of July weekend). Though, it isn’t that impressive when that’s the bright side of things.
“Tomorrowland” also opened in 65 territories, earning the No. 1 spot in Russia and Mexico, and earning $26.7 million in foreign markets.
In Memorial Day’s past, 2013 saw the debut of “Fast & Furious 6” to the sound of a $117 million opening, where the debuts of “The Hangover Part III” ($50.2 million) and the aforementioned “Epic” ($42.8 million) helped bring that weekend total to a record shattering $314 million Memorial day weekend.
2014 also had a weekend total of about $232 million, where “X-Men: Days of Future Past” had a $110.5 million debut, which was the fifth best opening ever over the four days. According to a Los Angeles Times article, if the estimates hold, 2015’s box office weekend will see a total around $192 million.
“Pitch Perfect 2” was the runner-up of the weekend, earning $38.5 million over the four-day frame. Though, it also means it dropped 56 per cent, which is large for a film which is so well-received. The film’s total is up to $126 million, which is rather awesome for a film with a $29 million budget. It’s looking more and more likely that a “Pitch Perfect 3” will be greenlit sooner than later with a big number like that, as it had already out-grossed the original film in its opening weekend.
Another holdover, “Mad Max: Fury Road,” rounded out the top three with $32.1 million, bringing its domestic total to $95.5 million. Marvel’s “Avengers: Age of Ultron” took fourth place with $27.8 million, which put it over the $400 million mark domestically.
The only other new release this weekend was the horror flick “Poltergeist,” which remade the 1982 film of the same name starring Craig T. Nelson and the late Heather O’Rourke. It rounded out the top five, performing at $26.5 million above Fox’s modest expectations of $20 to $22 million. The PG-13 horror/thriller operated on a $35 million budget and was directed by Gil Kenan. It stars Sam Rockwell and Rosemarie DeWitt.
The film didn’t perform particularly well with critics, receiving a 33 per cent positive rating on Rotten Tomatoes. RT audience members didn’t like it much, either, giving it a 32 per cent positive rating. It was met with a better, lukewarm Cinemascore of a C-plus, but that suggests it might not scare up a large domestic gross.