Instagram is dominating the social media world! The photo sharing app has attracted 100 million users in the last nine months, bringing its total number of users to 400 million. This number surpasses Twitter’s by nearly 85 million.
Facebook-owned Instagram announced the milestone Tuesday. According to a post on Instagram’s blog, more than 75 percent of Instagrammers are living outside of the United States, and more than half of the most recent users to join live in Europe and Asia. Countries with the most new Instagrammers include Japan, Indonesia and Brazil.
Instagram stated that more than 80 million photos and captions are posted per day, and those receive roughly 3.5 billion likes combined. And Instagrammers “capture incredible photos and videos from all corners of the earth,” such as the first surface image of Pluto and Champion League celebrations.
The announcement demonstrates the 5-year-old social network’s ability to find and maintain an audience. “It is another major milestone that speaks to the age of the visual web where you are starting to see more of a shift from a content perspective to pictures. That whole dynamic has played into Instagram’s strengths,” Daniel Ives, managing director of the technology, media and telecom research group at FBR Capital Markets, explained to ABC News.
The company has also introduced a couple of new features. Instagram now offers support for portrait and landscape formats along with an new search and explore function, according to Wired.
While Instagram is thriving, other social networks are falling behind. According to Gizmodo, Twitter has 316 million monthly users and a lackluster growth rate. Currently, things are tough for Twitter as they continue to struggle to find a permanent CEO, Wired reports.
Instagram is also beating the digital scrapbooking site Pinterest. Pinterest recently hit 100 million users.
It does not come as a surprise that Instagram is doing so well. People would rather scroll through a feed of photos and short comments or watch a 15 second video clip than read a stream of words (a little sad, but true). Plus, Instagram is a perfect platform to display a stream of selfies (BARF).