In Hilary Duff’s latest music video, “Sparks,” she blends interviews, real-life Tinder dates and, of course, music.
It works as a promotional video for Tinder, a world she has recently joined and has been going on dates with real-life people, where, on hidden cameras, we see footage of her bowling and go-karting with those blind dates.
Tinder is an iPhone and Android application where people can meet others to go on a blind date, or whatever. It seems that many just use it to troll people, and not many take it so seriously.
But if you do take it seriously and see someone you like on the app, you would swipe right – but if you see someone you don’t like, you swipe left.
Someone on Reddit shared a picture of the 27-year-old Duff’s Tinder account where her profile simply says “Let’s eat pizza.”
There’s an interview that she gives 104.3 MY FM where she shares her experience of Tinder and that is spliced with other clips of her dates and of her showing off her blue hair, as well as purple hair when she is first learning about the app, and dance moves in colorful settings in front of magenta or blue coloured walls.
She sports a checkered shirt and bright pink pants in the magenta room, and a shorter bright blue shorts in the blue room.
At one point in the video, she explains why she started using Tinder.
“In my life I’ve always had really serious boyfriends and I’ve always met people through work,” Duff said. “I’ve never been on a blind date so what’s the worst that’s going to happen?”
At another point in the video, she says what seems to be the main message of the song, and not necessarily the promotional video.
“I want to know what it’s like to connect with someone and what it is that gives you those sparks.”
It’s a catchy little tune and I thought that the home video aspects of it when she was delving into the application were quite charming, especially when she played with the blow-dryer.
She also points out that when she surrendered to the experience, she really enjoyed herself and also urges viewers to indulge in new experiences.
While I am personally not a big fan of the advertising aspect of it, it kind-of works. It really does make me want to use Tinder and get an iPhone and ditch my Blackberry.
But that’s mostly the idea of potentially running into Hilary on the app, at least if I lived in her area. I used to have a huge crush on her, so I would definitely swipe right. Let’s hope that now she’s done the promotional video, she just doesn’t quit the app.
The single for Duff’s for her first traditional studio album since 2007, the former Disney Channel star will release her album Breathe In. Breathe Out. on June 16.
It will be her fifth studio album and, like her unique music video, showed her fans the title by mailing balloons with the title on the balloons.
It’s still a fun promotional video, even if it does distract from the song itself. The colorful music video itself almost has 150,000 views on YouTube within 12 hours of posting. The audio track released one month ago is up to 2.1 million views on YouTube.