It seems like this sort of thing is happening more frequently these days, as Harlem rapper A$AP Rocky releases his new album early after it was leaked to the internet yesterday. The artist’s 2nd LP – titled At.Long.Last.ASAP – was originally scheduled for a June 2nd release on RCA Records, but is now on iTunes and Spotify early thanks to a stranger on the internet.
RCA had already shipped the physical copies early due to Memorial Day weekend to ensure they could meet the release date, so once the leak happened all that was needed was Rocky’s go-ahead for the record label to put the album out on shelves and on digital platforms. The 18-track LP follows his 2013 release Long.Live.ASAP. and features an appealing list of collaborators including Kanye West, ScHoolboy Q, Mos Def, M.I.A, Danger Mouse, and Lil Wayne among many others. The album also features a contribution from Rocky’s creative partner and friend ASAP Yams, founder of the ASAP Mob, who passed away earlier this year due to a drug overdose. A.L.L.A‘s artwork is also reportedly a homage to the late A$AP mentor. “This is going to sound really cheesy, man,” Rocky tells Billboard, “But he showed me that there are people who can be born from another woman and another man but be as loyal to you as a blood brother, if not more. He had my back, man. Me and him had the same vision, and he knew how to help me reach it.” Rocky has been greatly affected by Yams’ death, but he channelled his grief towards the album’s depth and lyricism.
“I just poured it all out on this album,” says Rocky “All my emotions, my thoughts, my feelings. I didn’t hold back one bit.”
The album’s title is a reference to Rakim Allah, the legendary MC from Long Island whom Rocky (real name Rakim Mayer) was named after. “I’m taking ownership of the fact that I was named after the god MC himself,” he explains. “I’m basically saying it’s the return of the god.”
So what do you think of unplanned early releases? Rocky’s happened to be prepared for an early release but what if an album was released before the artist could do the finishing touches? Do you plan on picking up At.Long.Last.ASAP? Let us know!