Popular cellphone plan company AT&T has been given a $100 million fine for not disclosing the true limits of their “unlimited” data plans. While AT&T is appealing the fine, this marks the beginning of the FCC’s attempts to continue cracking down on a lack of marketing clarity and disclosure.
AT&T, as well as other companies like T-Mobile, offer “unlimited” plans that are actually only 1, 3 and 5 GB plans, but they call it unlimited because once you have reached your limit, rather than cutting you off, the company pulls back on your bandwith, making your data slower. This is in the small print of all contracts, but the FCC Is trying to make it easier for people to know what they are really getting into before they are slapped with thousand dollar phone bills.
It is about time that the FCC begins to really crack down on these companies who exploit some people’s lack of knowledge about contracts and even phones. As someone who remembers the first contract they got with data, I remember how unclear it was and how you really just trust what is said in the contract rather than looking at the fine print.