Kylie Jenner released her own line of lip makeup on Monday, “Kylie Lip Kit by Kylie Jenner,” and to no one’s surprise all of the products in her online store sold out within minutes.
The youngest Jenner announced the arrival of her new line via social media the previous day and the store, LipKitByKylie.com, was made public to an exuberant public today at 9:00 a.m. PST. Within three minutes, the website completely crashed.
Frustrated fans then proceeded to send Jenner a flurry of distraught messages on Twitter. Jenner replied jovially on her Instagram in turn about half an hour later: “So the Internet has been broken lol. But everybody stand by.”
“Nobody be upset! There’s so many people trying to buy at once so there are some tech issues,” Jenner later Tweeted. “Everybody stand by and keep trying! We r working on it.”
The lip kit includes three different shades: “Candy K” (light pink), “Dolce K” (light beige), and “True Brown K” (dark brown). The shades go for $29 each and can be used to replicate Jenner’s popular makeup look.